Hawaii Medical Service Association (HMSA) - Blue Cross Blue Shield of Hawaii
For nearly 90 years, HMSA has provided quality health plans for individuals, families, and employers. We’re making key changes to sustain high-quality and reliable care our members trust, ensuring access to care in Hawaii well into the future.
HMSA members as of Dec. 31, 2025.
improvement in the average speed to answer commercial plan member calls.
In 2025, HMSA enhanced call center efficiency through strategic partnerships and continues to focus on improving processes to elevate members’ customer service experience.
in corporate giving.
in HMSA Foundation giving.
In 2025, HMSA invested in various organizations and initiatives that advance community health and well-being.
of every dollar that HMSA collects in premiums goes directly to paying for our members’ care. The remainder covers administrative costs.
average visits using HMSA’s Online Care® per month.
Online Care provides convenient telehealth access to non-emergency care from a laptop or other mobile device anywhere in Hawaii.
of the HMSA Kaimana Awards & Scholarship Program.
In 2025, the program honored 20 outstanding high school seniors from across the state who each received $5,000 scholarships and nine schools that received $1,500 awards.
physicians, specialists, and other health care providers in HMSA’s statewide commercial plan network.
increase in walk-in visits to HMSA Center locations statewide for all HMSA members.
In addition, dedicated Medicare plan specialists at HMSA Centers in Honolulu, Kahului, and Pearl City are available to support members with their Medicare health plan needs.

HMSA continued to strengthen our partnerships with providers across the state to support high-quality care and improve the health of Hawaii. Through efforts such as One Health Hawaii, we are working more closely with physicians, hospitals, and other care partners to improve coordination, expand access, and make care more affordable and sustainable for the people we serve.
In 2025, we strengthened our provider network and experience by:


HMSA is focused on ensuring sustainable health plans for our employer groups. Our work with employers, local unions, and the Hawaii Employer-Union Health Benefits Trust Fund (EUTF) included customized well-being plans that improve employee health and emphasize preventive care. In addition:

In addition to health plans for employer groups, families, and individuals, HMSA proudly offers Medicare Advantage and HMSA QUEST (Medicaid) plans. Highlights include:

In 2025, HMSA supported a QUEST member who was diagnosed with cancer, had financial constraints and limited housing stability, and was experiencing emotional distress and hesitancy toward mental health support. Our health coordination team helped the member:
This story showcases our commitment to improving the quality of life for members by addressing medical, social, and emotional needs for lasting change.


Jerilette Cua, an HMSA transition care nurse, supported an HMSA Medicare Advantage member who was experiencing unexplained symptoms and needed more guidance and support with taking medications as prescribed.
Jerilette worked with the member’s provider to identify the correct medication the member should be taking, which improved the member’s health outcomes and health care experience.
In 2025, we continued our commitment to Hawaii’s communities through volunteerism, partnerships, events, and investments that uplift health, education, and well-being across our islands.
raised. HMSA and our employees and retirees donated to Aloha United Way (AUW) through a workplace giving campaign, supporting AUW in carrying out their critical work as an essential partner to the community, individuals and families, and local nonprofits.
volunteer hours. HMSA employees supported community activities, programs, and causes.
awareness walks, workplace development programs (externships), community service activities, and other community events statewide and in-kind support.

Looking ahead, HMSA is committed to demonstrating market leadership and commitment to sustainability through forward-thinking collaborations with health system partners to improve care access, coordination, and efficiencies. We’ll continue to pay for care while proactively leveraging our unique role in the health care system to create new value that can be reinvested in community health.
Thank you for being a part of our journey.