HMSA Kicks Off Friday Farmers Market

HMSA employees and area residents enjoyed fresh Island-grown produce and freshly prepared, ready-to-eat food today at the grand opening of the Farmers Market at HMSA. The market was outside the HMSA Building on Keeaumoku and Rycroft streets. Starting today, it’ll be open every Friday from 11 a.m. to 3 p.m.

“The Farmers Market at HMSA was organized by our employee well-being program and it’s one of several things we’re doing to make HMSA a happier, healthier place to work,” said Michael A. Gold, HMSA’s president and chief executive officer. “We recently began bringing in fresh salads for our employees to buy for lunch and we started a rooftop vegetable garden. We want to make Hawaii a healthier place to live and the best way to do that is to lead by example.”

HMSA is working with ‘Nalo Farms to bring in fresh, local produce for the farmers market. Food vendors such as Happy Heifer, which sold locally cultivated Greek yogurt; Impressed Juice Hawaii; Waimanalo Country Farms; The Pig and the Lady; and BUTA also participated. Food vendors may vary weekly.

About HMSA

Caring for the people of Hawaii is our promise and our privilege. Working together with employers, partners, and physicians and other health care providers, we promote wellness; develop reliable, affordable health plans; and support members with clear, thoughtful guidance.

HMSA is the most experienced health plan in the state, covering more than half of Hawaii’s population. As a recognized leader, we embrace our responsibility to strengthen the health and well-being of our community.

Headquartered on Oahu with centers statewide to serve our members, HMSA is an independent licensee of the Blue Cross and Blue Shield Association.