HMSA Sharpens its Consumer Focus with New Executive Assignments

The Hawai‘i Medical Service Association (HMSA) announced changes to its executive team today that will strengthen its ability to serve the people of Hawaii. Effective March 1, the new assignments will better position Hawaii’s largest health plan to address the changing health care landscape and help its members and Hawaii’s consumers through the process.

HMSA President and Chief Executive Officer Michael A. Gold says, “I believe this new structure will enable us to work as a more cohesive entity, in which each individual understands and believes that all of us are responsible for the success of our organization, our members, our community, and for improving the health of Hawaii.”

Gwen Miyasato will serve as chief of staff and will lead HMSA’s Corporate Services Division. In her new position, Miyasato will ensure that employees have the leadership, tools, and resources to interact effectively and focus on members’ needs.

Steve Van Ribbink will lead the company’s Foundational Services Division as chief financial and services officer. He will be responsible for bringing together internal operations to enable HMSA to deliver seamless and exceptional member, provider, and consumer experiences.

Tim Johns has been named chief consumer officer and will lead the company’s Consumer Strategy Division. He will lead efforts to evolve HMSA’s business model to distinguish HMSA as the plan all segments of Hawaii’s population can depend on to deliver the best member service and products.

Hilton Raethel will head HMSA’s Health Division as chief health officer. His focus will be on the continuing evolution of HMSA’s approach to the delivery of care through innovative programs and partnerships to help members advance toward well-being.

Additional changes were announced to align HMSA’s leadership within the new divisions. Michael Cheng, Michel Danon, and Linda Katagiri are currently HMSA senior vice presidents. They are joined by the following:

Gina Marting is senior vice president for Health Finance.

Janna Nakagawa is senior vice president for Corporate Services.

Michael Stollar is senior vice president for Integrated Health Development.

Elisa Yadao is senior vice president for Consumer Experience.

HMSA is a nonprofit, mutual benefit society founded in Hawaii in 1938. Its mission is to provide the people of Hawaii access to a sustainable, quality health care system that improves the overall health and well-being of our state. It is governed by a community board of directors that includes representatives from health care, business, labor, government, education, clergy, and the community. HMSA is an independent licensee of the Blue Cross and Blue Shield Association.